Light Elegance is a husband and wife team that manufactures products for the nail industry. She is a former nail salon owner and his is a chemist. Their brand needed to reflect the perfect combination of her aesthetics and his chemistry background as both work together to create their uniqueness.
Their look started with their logo and came together in all their packaging, a trades how booth, shirts, ad campaign and more. The consistency of the brand personality and graphics has brought their brand growth and recognition in the industry.