Young Nails is a nail products manufacturer with a most unusual feature, it’s run by two brothers. They’re very active in the trade shows and editorial pages so it seemed like a good angle to work.
Their trade show both and ad campaign all feature quirky, fun pictures of the two brothers doing their thing. In a category dominated by pink nails and picture of women’s hands, they stood out and got noticed.
Now they’re signing autographs and shipping product like crazy.