The design process.

When working on logo designs, I go through a three step process.

First, I start with pages of loose pencil sketches. I narrow my selections down to the ideas that show the most promise.

Next, I take those ideas and start fleshing them out in Adobe Illustrator. I’ll often give clients between 4-8 choices. At this stage I try and show as many different directions as possible.

Once a final direction is chosen I try out different colors and fonts to fine tune the look. The final logo product is delivered in several variations for different uses.

The examples below show the three step process for various logos.